Module 4. – Marketing Module Every detail associated with the campaign becomes evident with the Marketing module.

The Marketing module provides users with an impressive array of options when it comes to analyzing campaign results, ranging from high level forecasting to identifying the key components of success.

Tuff 360 allows senior management to test various pricing strategies even before launching a campaign, fully aware of the trade-off between price and volume. Test various pricing strategies in the Tuff 360 Sandbox and know the impact of every level of success prior to committing.

With Tuff 360’s Marketing module, daily campaign results are reported, by branch, geographic region or consolidated, so you no longer have to wait until the end of the campaign to determine its success. With daily reporting on both volume and yield, timely changes to strategy can be made to the campaign on the go to ensure its success.

Every detail associated with the campaign becomes evident with the Marketing module. Not only does Tuff 360 deliver status reports branch-by-branch, it allows each branch the ability to compare its success to the success of other branches, on either an absolute or a relative basis.

For those wanting even more insight, the Marketing module allows for the comparison of service representative performance by highlighting not only the volume of business achieved by each service rep but, equally important, focusing on the yield of the new business.